Hi there! I’m Lane Becker, formerly of Adaptive Path and Measure Map, and now one of the co-founders of Satisfaction. We started Satisfaction to help companies and customers find better ways to interact. A good company’s customers have always been more than just something to “support,” but historically that’s been the main channel through which they’ve been able to communicate. Now, thanks to the internet, customers have a lot more to say, and smart companies know they need to listen — and even (gasp!) engage. We’re building Satisfaction because we see the possibilities for collaboration between companies and customers expanding like never before, to the benefit of both parties, and we want to create new tools to encourage and foster this activity.

We’ll use this blog to talk about the evolution of our product from every angle. Not just what we’re building and how we’re building it, but also what we’re seeing out in the world: products that impress us, trends that inspire us, events that interest us, and whatever else catches our eye. We plan to write about articles we’ve read, philosophies we’ve developed, designs we’ve created, plans we’ve hatched, even code we’ve, um, coded — all of this, because we believe that it’s at the intersection of all these things that you find great, world-changing products. Hope you like it!