Demand Satisfaction!

First a caveat: We’re relentlessly positive here at Satisfaction, inspired by the super-smart businesses that are cultivating meaningful relationships with their customer communities. Most of us want the products and services we use to reflect who we are, and are eager to be understanding and involved, if only companies let us. But more on that in future posts.

Since kicking off Satisfaction we’ve realized just how MAD people are with companies that treat them with contempt, particularly after the sale. Everyone has stories about how they’ve been mistreated by customer service, how miserable it made them feel, how much time they wasted getting through labyrinthine phone systems. People want to talk about their experiences, SCREAM about their experiences. We can relate.

So we’re excited (if not exactly proud) to announce the Satisfaction Hall of Shame. The idea is so obvious it hardly needs explaining– we’re going to call out companies that treat us like chattel, that put base efficiency before common decency. We’ll tell the stories of real folks as they crash into the fortress wall that is the public face of so many businesses.

So send us your customer service horror stories, and we’ll spotlight the worst of ‘em. And perhaps, by turning the mirror on these offenders and getting them to confront their shame, we can nudge them into a genuine conversation. That would be progress, no?