Comments on: Video: Robert Stephens, “Marketing is a Tax You Pay for Being Unremarkable”

By: Ethan Bauley

Ethan Bauley — Fri, 22 Feb 2008 06:43:56 +0000

I think a clearer way of interpreting Picasso (the difference between copying and stealing) is that great artists who “steal” ideas MAKE THEM THEIR OWN.

(and that goes for any kind of idea stealing ;-)

And yes…how DO you scale service, GET SATISFACTION???

;-)

Thanks for posting this, looking forward to more!

By: john

john — Fri, 22 Feb 2008 20:37:10 +0000

speaking as a marketer, i couldn’t agree more with this premise.

when i was consulting, i’d get clients who had a half-baked product, and then wanted to put lipstick on that pig. slow going, and expensive.

i so much prefer products that speak for themselves. then, marketing really is customer service… connecting and binding customers to your value proposition.

man, now i regret not going to the summit!