Video: Robert Stephens, “Marketing is a Tax You Pay for Being Unremarkable”

Robert Stephens, founder of The Geek Squad and our second speaker of the day:

This entry was written by Lane Becker and posted on February 20, 2008 at 3:03 pm and filed under conferences, appearances. Bookmark the permalink. Follow any comments here with the RSS feed for this post. Post a comment or leave a trackback: Trackback URL.

2 Comments

  1. Ethan Bauley
    Posted February 21, 2008 at 10:43 pm | Permalink

    I think a clearer way of interpreting Picasso (the difference between copying and stealing) is that great artists who “steal” ideas MAKE THEM THEIR OWN.

    (and that goes for any kind of idea stealing ;-)

    And yes…how DO you scale service, GET SATISFACTION???

    ;-)

    Thanks for posting this, looking forward to more!

  2. john
    Posted February 22, 2008 at 12:37 pm | Permalink

    speaking as a marketer, i couldn’t agree more with this premise.

    when i was consulting, i’d get clients who had a half-baked product, and then wanted to put lipstick on that pig. slow going, and expensive.

    i so much prefer products that speak for themselves. then, marketing really is customer service… connecting and binding customers to your value proposition.

    man, now i regret not going to the summit!

Post a Comment

Your email is never published nor shared. Required fields are marked *

*
*