Demand Satisfaction!

A diaper bag. They asked Timbuk2 for it. Repeatedly.

The first diaper-bag query started eight months ago, and since then, there have been a lot of new conversations on Get Satisfaction imploring Timbuk2 to cater to the mommy (and daddy) crowd.

Should Timbuk2 branch away from the messenger bag market? Over the past few years, they appear to have made their brand even stronger by getting back to the basics. And that means messenger bags. This strategy has been very successful. Their customer community has grown to include tons of new customers. But some of those new customers apparently want a diaper bag.

Obviously, you don’t want to lose your legacy customers. Then again, some of Timbuk2’s legacy customers may fall into the used to be a bike messenger category. Surely some of them now identify solidly with the raising a little bike messenger demographic. They want diaper bags, too.

I’m not sure if Timbuk2 resisted the idea of making a diaper bag. But, they definitely did think about diaper bags in the last eight months. At one point, one of their employees even offered up her own Diaper Bag Hack Kit, a how-to for turning a regular Timbuk2 bag into a baby-accessory tote bag. Perfect gift for a baby shower.

The clamor from their customers apparently made a difference. Last week, Timbuk2 gave a sneak peek at their diaper-bag prototype. Yep, they’re building it.

But watch out, Timbuk2. As of yesterday, you’ve got a new request from your customers. A doggie bag.

Woof.