• Social Studies Blog. How to succeed in social business.
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    New Forrester Report About Get Satisfaction

    Someone wrote another report about us. Cool. This one is from Forrester Research. It’s written by Nathalie Petouhoff, Ph.D., and Chip Gliedman, and it’s a case study about how and why Yola adopted Get Satisfaction — and then what they did to transform their customer service department into a community-oriented group and reduce support costs....
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    Analysts Are Analyzing Us. They’re Saying Good Things.

    People are writing reports about us. They’re analyzing us. And we don’t even have to pay them! First up: Tippingpoint Labs. According to their Web site, Tippingpoint Labs is a “digital content creation shop.” I think they’re selling themselves short. In addition to creating content, they release very interesting, very free reports that are designed...
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    Who Are the People In Your Neighborhood? Archetypes of Participation and How to Engage Them

    Amy Muller explores the personality types that emerge in customer communities and details her strategies for engaging successfully wih them. Find your champions and avoid the trolls with this pattern-book of roles. Subscribe to the Social Studies blog for the tools to unleash the power of customer conversations. Leave Blank:Do Not Change:Your email:
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    Big New Plan for the Little Guy: $19/month

    We’re rolling out a new plan for companies. It’s called the “Promote” plan, and it’s designed for the little guys. The price of this new plan: $19/month. The details are pretty straightforward. First and foremost, you can use domain aliasing. So, for example, instead of this: http://getsatisfaction.com/company_name You could do this: http://support.company_name.com Why do this?...
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    Our "Mom" Contest Gets Judged — by Moms

    We have a winner! The idea behind our “mom” contest was to give away something everyone would want — a $150 gift certificate to Zappos. We wanted to make the premise as simple as possible, so that it would be insanely easy for people to enter. I don’t know about you, but when I stumble...
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    Final Day to Enter and Vote in "Describe Get Satisfaction to Your Mom" Contest

    Today is the last day to submit an entry to our “mom” contest (we first blogged about it here). It’s incredibly easy to enter: Simply describe Get Satisfaction as you might to your mom. Who wins? Well, that’s up to you — and our moms. You vote on the ones you like best. You do...
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