Demand Satisfaction!

Do you like awesomeness, especially as it applies to making products that make customers happy? I’m going to go out on a limb and say that you do. If so, there’s an event you may not be familiar with that’s happening this weekend, which you should attend. It’s LessConf 2009, and it’s being held in Jacksonville, Florida.

LessConf is organized by the folks who make Less Accounting, an online accounting app for small-business owners to help them manage their money. They’re focused on making very simple, very approachable Web applications that nearly anyone can use to make life — and work — more efficient. Their goal: Make everything less complicated, less formal, less confusing. “Less Everything” — that’s the name of their company.

What I love most about them is their scrappy, DIY, don’t-just-dream-it-but-do-it-this-weekend-in-your-spare-time attitude. I am a lover of the informal and the creative and a hater of all things that tell us that unproven ideas are better left on the drawing board until enough people agree to form a committee. These guys throw that kind of restriction out the window and challenge themselves, and others, to adopt a strategy of no restrictions. It’s “Just do it” taken to another level.

If you are in Florida this weekend — or can be — spend your Saturday with a group of people who are at the forefront of ideas that make consumers happy. It’s affordable, informal, and bound to be tons of fun. I bet you’ll even learn a thing or two about how to please customers. To please you, their customer for this event, they’re even offering free massages. For real. Sign up here.

Here’s a wonderfully creative promo video they made to get the word out. Even if you can’t attend the event, you’ll find something to borrow from this gem: