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Altimeter Report: The 18 Use Cases of Social CRM, The New Rules of Relationship Management

18 use cases of social crm

Our friends at the Altimeter group have been busy!

Jeremiah Owyang and Ray Wang just put the finishing touches on a new report and webcast: 18 Use Cases That Show Business How To Finally Put Customers First. Altimeter gets our admiration for always thinking the next step ahead in social business, and for always involving the community in their research. We were delighted and honored to have been a part of contributing to this report. Read the whole thing and download:

Social CRM: The New Rules of Relationship Management

Classroom Chatter

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  1. Thanks Ginevra, what’s “and 193″ mean?

    • Ginevra

      must’ve been a title syntax error – forgive me, as I’m just getting used to using WordPress. :)

  2. Pingback: Altimeter Report: The 18 Use Cases of Social CRM, The New Rules of Relationship Management « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing

  3. Pingback: Jeremiah Owyang’s “Altimeter Report: The 18 Use Cases of Social CRM, The New Rules of Relationship Management”

  4. “We love the concept of proactive support,” Knudsen explains. “We try to use every social tool we can to connect our users to the answers they need. Get Satisfaction and Zendesk are helping us to improve the quality of the Tungle.me user experience and deliver more immediate support—without increasing our support costs, which is a critical selling point for a startup.”

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