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  • Infographic: Why Does Gen Y Buy?

    Marketing and advertising statistics for reaching Gen Y and Millennial consumers.

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    Wendy Lea

    About Wendy Lea

    Wendy Lea is the CEO of Get Satisfaction. Wendy currently serves as an angel investor, strategic advisor and board member for a long list of startup companies. Wendy chairs the board for women’s entrepreneur group Watermark and serves on the board of Silicon Valley Social Venture Capital (SV2.org) and Corporate Visions. She has been recognized as a Top 100 Woman of Influence in Silicon Valley and was awarded the Watermark’s “Woman Who Made Her Mark” award.

    41 Comments

    1. don’t appriciate the jab about the hand sewn pants. but i guess you are just making fun of every aspect – so i get it. But you try to hide the reason WHY we care about where our clothes come from. We care because we don’t want clothes made by poor sweat-shop workers working in slave conditions – like those Nike’s. We hate capitalism.

    2. Have a question on personal electronic device. How do you term it? Is an ordinary mobile phone considered as Personal Electronic Device? Or only smart phone?

    3. Most people use dates to define the Millenial Generation. This should not be done, because there are many individuals who were born from the late 1970s through the late ’90s who do not have the characteristics of this generation, as well as 50 -year – olds who are more like 20 – and – 30 – somethings. Such people do not feel that they belong to the generation to which they were assigned, which is why they should be able to choose whichever one best fits their CHARACTERISTICS. For example, I was born in 1979, and while there are many out there who say I am gen y, and others call me gen x, I am a Millenial because I am tech – savvy, open – minded to ALL kinds of diversity, and I like the latest music and entertainment.

    4. @David – your statement “I like the latest music and entertainment” is exactly what is wrong with trend followers. How can you know in advance of hearing it that you will like a particular piece of music? That’s ludicrous and embarrassing.

    5. @stephanie: why do you hate capitalism? Perhaps you should consider returning to your diminutive elite liberal arts college to go beyond your precious education studying the Bolshevik Revolution. Understand the factors and influence of your cultural buying choices on global supply and demand, and the workers who are willing to do those jobs for you. You’re not making your own denim jeans are you?

    6. for an info graphic, the apple branding is rather misleading. Majority of cellphone and computer owners (Gen-Y included) do NOT own any apple products. Apple circle jerk meme is old.

    7. Brian, my point is that I am a Millenial, NOT Gen X, because I have NOTHING in common with Gen X.

    8. Most people use dates to define the Millenial Generation.

    9. Yeesh. Lots of criticism of this infographic.

      Am I the only one who doesn’t take themselves so seriously and gets a kick out of this?

      Lighten up people.

    10. Wow some funny posts, What was meant as a bit of fun turns out to be something which people take offence at, Which leads me to believe that there are actually people that seem themselves in this tpye.

    11. Cmmon lighten up! This is funny! He actually have a lot in cmmon with me :-) Love the sneakers hahah.

    12. @Stephanie, how many of those cool trendy mobile internet devices were made in poor sweat-shop workers working in slave conditions – like those Nike’s? lol at “hating capitalism”… please.

    13. Wow, this infographic is so true, great job!

    14. This should not be done, because there are many individuals who were born from the late 1970s through the late ’90s who do not have the characteristics of this generation, as well as 50 -year –

    15. Too many criticisms if you ask me. @ Gina Ferro, I agree with you!

    16. Well i think it’s funny and if you think it’s not… Your not funny, or fun at all. Maybe you need a face-lift? ;-)

    17. I like this infographic! Verry funny!!

    18. i think the person who made this, was pretty negative.

    19. OMG How do you make this up. Seriously ROFL!

    20. Good one. Don’t forget about the fire at the plant that makes IPADs. From a Generation S or is it T ????

    21. btw. is that dude wearing nike airmax? xD

    22. Woow 4 out 5 main activities of Y generation involves the use of technology. impressive.

      I just wanted to congratulate you for your blog, it is awesome how you present the information with really cool images, you are creating a total revolution of how to present a market research!

    23. nice look of pic, gen y yeehaa

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