• Social Studies Blog. How to succeed in social business.
  • Infographic: Feeding the Funnel with Facebook

    The sales funnel is a tried-and-true model to better understand how strangers become friends and friends become customers. Here’s a view of where social media fits in the sales funnel: (click for full size)

    Subscribe to the Social Studies blog for the tools to unleash the power of customer conversations.


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    Wendy Lea

    About Wendy Lea

    Wendy Lea is the CEO of Get Satisfaction. Wendy currently serves as an angel investor, strategic advisor and board member for a long list of startup companies. Wendy chairs the board for women’s entrepreneur group Watermark and serves on the board of Silicon Valley Social Venture Capital (SV2.org) and Corporate Visions. She has been recognized as a Top 100 Woman of Influence in Silicon Valley and was awarded the Watermark’s “Woman Who Made Her Mark” award.

    13 Comments

    1. I just found this site.

      Informing and educating through pictures is a very compelling approach. More compelling than the standard black and white text blogs. I’m in love.

    2. The sales funnel is a tried-and-true model to better understand how strangers become friends and friends become customers.

    3. Yes indeed! Social Media realy helps to attract interest! specially if it looks like a friend is recommending a product. There is so much to discover on this topic and i KNOW it’s big now but it’s getting bigger by the second! You allready have to do a study on social media to be succesfull!

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