• Social Studies Blog. How to succeed in social business.
  • Infographic: What Makes People Want to Follow a Brand?

    Without a doubt, a positive online brand experience creates loyal customers. As several studies have discovered, the majority of consumers who engage with a brand in the digital space – whether by participating in a contest or by ‘liking’ a brand on Facebook – tend to not only purchase the products, but also make recommendations to their friends and family. Click below for big-ass version.

    In Hot Pursuit Infographic

    Subscribe to the Social Studies blog for the tools to unleash the power of customer conversations.


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    Wendy Lea

    About Wendy Lea

    Wendy Lea is the CEO of Get Satisfaction. Wendy currently serves as an angel investor, strategic advisor and board member for a long list of startup companies. Wendy chairs the board for women’s entrepreneur group Watermark and serves on the board of Silicon Valley Social Venture Capital (SV2.org) and Corporate Visions. She has been recognized as a Top 100 Woman of Influence in Silicon Valley and was awarded the Watermark’s “Woman Who Made Her Mark” award.

    158 Comments

    1. Um, I don’t know about anyone else but I can barely read some of thes smaller text so half the valuable info is lost. A link to a larger version would be nice. Thanks for posting though. :)

    2. Leah,

      If you click on the picture you get a bigger picture. -.-

    3. Leah said “I don’t know about anyone else but I can barely read some of thes smaller text so half the valuable info is lost. A link to a larger version would be nice. Thanks for posting though. :)”

      That would be because these aren’t infographics. They’re info-posters. Unfortunately there seems to be complete confusion around the matter here (and in many other places such as Mashable!)

    4. I think people will follow a brand if the brand offers good quality for a reasonable price. Also customer service is an important thing.

    5. Christopher Baccus

      How old is this data? Is this being pulled from the 2009 Razorfish Fluent report and the econsultancy and social media today coverage that ran in early 2010 and fall 2010 respectively? Some source attributions and dates showing when the data was pulled would be massively helpful as this looks like one to two year old data.

    6. Chris, why is it old data? It was posted like two months ago.

    7. Wow, great stats, i never thought about the real reason of getting fans on social networks, Special deals are the main reason why the people follows a brand!!! impresive!

    8. Umm i just had one problem, some of the text is too small to read but although i magnified that later on :P

    9. Thank you Get Satisfaction! this info-graphic is an absolute mark!

    10. The thing is that we are getting so “online” that comments or recommendations of so called friends on socialmedia sites like facebook.twitter etc actually matters and has a great value for people that are anti-socialized because of these sites. People stay at home more and more not seeking for contact with relatives becoming robots , slaves

    11. ”think people will follow a brand if the brand offers good quality for a reasonable price. Also customer service is an important thing. ”

      I think people following a brand in the future wen it’s trending topic on twitter facebook and other social media you think also?

    12. Spot on with this write-up, I truly think this internet website needs way more consideration. I’ll most most likely be once much more to understand way much more, thanks for that information.

    13. I think people giving a like to a page, because the would like to follow the latest news of like the posts of the brand.

    14. An accomplished leader and passionate innovator, Wendy Lea has over 3 decades of experience helping companies drive predictable growth through trusted relationships with customers and partners. An expert at leading digital innovation, she’s lived and worked from coast to coast, personally delivering business solutions in over 30 countries around the world.

      Wendy has worked closely with a wide range of businesses, from start-ups to large multinational companies. With exceptional functional expertise in marketing, sales, and customer experience, Wendy has worked with freemium, direct and indirect business models. She has extensive experience in all kinds of business financing, from bootstrapped start-ups to venture funds and private equity partnerships.

      Her entrepreneurial success is evidenced by the acquisitions of OnTarget in 1999 by Siebel Systems, where she was on the founding team, as well as Stratify in 2007 by Iron Mountain, where she served on the board.
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