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  • The Age of the Customer

    The Age of the Customer report

    Forrester has just released an independent report on competitive strategy in the age of the customer. Excerpt:

    “Empowered customers are disrupting every industry; competitive barriers like manufacturing strength, distribution power, and information mastery can’t save you. In this age of the customer, the only sustainable competitive advantage is knowledge of and engagement with customers. The successful companies will be customer-obsessed. Those that master the customer data flow and improve frontline customer staff will have the edge.”

    Click here to get Forrester’s report: Competitive Strategy in The Age Of The Customer

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    Azita M

    About Azita M

    Data-driven marketing executive with strong product marketing background. Proven track record in creating compelling brands, defining go-to-market strategies, and significantly increasing brand awareness and PR Buzz.

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    1. Forrester has just released an independent report on competitive strategy in the age of the customer. Excerpt:

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