• Social Studies Blog. How to succeed in social business.
  • Microfinancier MicroPlace Puts Community to Work to Fight Global Poverty

    MicroPlace’s mission is to help finance the fight against global poverty – inspiring individuals to invest in the world’s working poor so their investment portfolios can make a positive difference in the world. Investors who come to the MicroPlace website can start investing with as little as $20. Once they’ve invested, they can earn quarterly interest and, at maturity, choose to either reinvest or get repaid. Funds raised through the sale of the investments are used by the investment issuer to finance projects that provide financial services to poor people. They recently launched their Get Satisfaction community to engage their customers and add even more in-depth support and community spirit to their cause.

    Here’s the MicroPlace community out of the box with Get Satisfaction’s default styling:

    MicroPlace Community with Default Styling

    Community without styling

    MicroPlace wanted their community to echo the branding and palette of their homepage, shown here:

    MicroPlace Homepage

    Microplace

    Using Get Satisfaction’s custom styles they adapted their brand and color palette from their main site and re-skinned the community:

    MicroPlace Community with Custom Branding and Styling

    Microplace community

    They even got the footer to match the MicroPlace website:

    Microplace footer

    Users can access the community through several entry points:

    Community Links from the Main Site

    Microplace help

    The Community page on their main site takes users to a landing page that features their Get Satisfaction Community, social media call-outs to Twitter and Facebook, and links to the blog.

    Recent Ideas on the MicroPlace Help Page

    MIcroplace add ideas

    The most recent ideas bubbling up in the community are featured on the help pages of MicroPlace’s main site. They used our API to weave in the most recent ideas from the community. Here’s the Get Satisfaction API documentation. You can also use the Topic List widget to get the same behavior without having to use the API.

    The ‘Add my Idea!’ button simply links to the community’s ideas list with the Add a Topic form ready for receiving a new idea. This link is your community’s URL + /topics/new?topic%5Bstyle%5D=idea

    Search the Community from the MicroPlace Main Site

    Microplace help

    A search box helps customers query the community from the main site. If a question has been asked before, the related topics display. If the question is new, the customer can start a new topic. This was also implemented with the Get Satisfaction API. You can also use the Satisfaction Search widget.

    We’ll report back on MicroPlace’s success as they further integrate their community with their site!

    Subscribe to the Social Studies blog for the tools to unleash the power of customer conversations.


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    Wendy Lea

    About Wendy Lea

    Wendy Lea is the CEO of Get Satisfaction. Wendy currently serves as an angel investor, strategic advisor and board member for a long list of startup companies. Wendy chairs the board for women’s entrepreneur group Watermark and serves on the board of Silicon Valley Social Venture Capital (SV2.org) and Corporate Visions. She has been recognized as a Top 100 Woman of Influence in Silicon Valley and was awarded the Watermark’s “Woman Who Made Her Mark” award.

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