HUGE congrats to our friends at Mint.com for winning Forrester’s coveted Groundswell award! From the press release on Marketwatch:
Mint.com and Get Satisfaction developed a program in 2010 that allows users to obtain answers, share ideas and connect with each other — all without leaving their Mint account. The result was a friendly online forum where customers can help each other and provide open and candid feedback to Mint. Intuit Small Business launched its Love a Local Business grant competition in 2009 to support small businesses facing the challenges of economic recession. The competition, driven by social media, rallies local business fans to nominate their favorites for cash grants.
From Forrester’s blog:
The personal finance site Mint.com was facing a support crunch from rapid growth. It worked with GetSatisfaction to create a solution as the front line of support, a customer community in which customers support one another. Within 90 days, the company saw a 75% reduction in support tickets, got 50% of its traffic from SEO, and engaged with 90,000 registered users across 15,000 topics.
Want to know more? Grab the Mint.com case study.
See it in action: Check out their community right now.
Here’s the video submission we put together for the award: