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  • Infographic: How Brands Listen in the Digital Age

    In the age of Facebook and cloud computing, listening to customers is more important than ever. It sounds simple enough, but there are tweets, online comments, and various other channels of digital communication to pay attention to. A 2011 Dell-commissioned Forrester Consulting survey of 200 US-based companies explores how organizations have implemented listening and digital engagement to reap the benefits of web 2.0. (Click for big version:)

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    Wendy Lea

    About Wendy Lea

    Wendy Lea is the CEO of Get Satisfaction. Wendy currently serves as an angel investor, strategic advisor and board member for a long list of startup companies. Wendy chairs the board for women’s entrepreneur group Watermark and serves on the board of Silicon Valley Social Venture Capital (SV2.org) and Corporate Visions. She has been recognized as a Top 100 Woman of Influence in Silicon Valley and was awarded the Watermark’s “Woman Who Made Her Mark” award.

    11 Comments

    1. Great post about this subject. What we use at the moment in the startup of our business is the lean startup, where listening to customers is the core of building a successful business. This article provides some interesting details about this subject and it points out how crucial it is to listen to your customers. Very interesting!

    2. I found you on Digg and I like the infographic.

      It’s a little telling that 27% of business is still in the experimentation phase. Technology based medians like search and social media move at the speed of light and big business still lumbers around like grazing cattle. This is exactly what often gives new startups an edge of traditional business.

    3. In our business we work with the lean startup, where listening to customers is vital. Very nice and useful info you provided here, I see many theories we use coming back in this article, thanks!

    4. This info is perfect, I see a lot of things come back in my personal experience.

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