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  • Monthly Archives: February 2012 Feed Subscription

    How Facebook, Twitter and Get Satisfaction Open Minds by Adding Constraints

    Last month, we published an excerpt from the first chapter of the upcoming book from our co-founders Thor Muller and Lane Becker, Get Lucky: How to Put Planned Serendipity to Work for You and Your Business. This week we feature a portion of chapter 6, on the Skill of Activation. Don’t miss their book signing...
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    The 2012 ‘Love Your Customers’ Awards #smw

    After last month’s Community Manager Appreciation Day party and the release of our insights survey, we decided to keep the celebration going – and just in time for Valentine’s Day (and Social Media Week)! Presenting: The Love Your Customers awards celebrate daring feats of customer empowerment and support, the awards recognize companies and individuals for...
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    It’s Not Me, It’s You: Consumers Breaking Up With Brands

    The dark side of Valentine’s: Why are consumers breaking up with brands? According to an ExactTarget study (download the white paper), 77% of US online consumers admit they’ve become more cautious about giving companies their email address. Now, popular brands are wondering if social media is the way to a customer’s heart. But before companies...
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    Brands Are Lies

    Last week, I was in Atlanta to support Brent Leary’s Social Business Atlanta event. When Brent called me last year and said he was putting together an event I said “sign us up” without even knowing what he was planning. I trust Brent and have confidence in his ability to pull together an interesting roster of...
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