• It’s Not Me, It’s You: Consumers Breaking Up With Brands

    The dark side of Valentine’s: Why are consumers breaking up with brands? According to an ExactTarget study (download the white paper), 77% of US online consumers admit they’ve become more cautious about giving companies their email address. Now, popular brands are wondering if social media is the way to a customer’s heart. But before companies find themselves all a-Twitter they should first gauge what interactions will make them “the going steady type” or “the overbearing ex.” Click below for the big-ass version:

    Subscribe to the Social Studies blog for the tools to unleash the power of customer conversations.


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    Azita M

    About Azita M

    Data-driven marketing executive with strong product marketing background. Proven track record in creating compelling brands, defining go-to-market strategies, and significantly increasing brand awareness and PR Buzz.

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