• Social Studies Blog. How to succeed in social business.
  • It’s Not Me, It’s You: Consumers Breaking Up With Brands

    The dark side of Valentine’s: Why are consumers breaking up with brands? According to an ExactTarget study (download the white paper), 77% of US online consumers admit they’ve become more cautious about giving companies their email address. Now, popular brands are wondering if social media is the way to a customer’s heart. But before companies find themselves all a-Twitter they should first gauge what interactions will make them “the going steady type” or “the overbearing ex.” Click below for the big-ass version:

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    Wendy Lea

    About Wendy Lea

    Wendy Lea is the CEO of Get Satisfaction. Wendy currently serves as an angel investor, strategic advisor and board member for a long list of startup companies. Wendy chairs the board for women’s entrepreneur group Watermark and serves on the board of Silicon Valley Social Venture Capital (SV2.org) and Corporate Visions. She has been recognized as a Top 100 Woman of Influence in Silicon Valley and was awarded the Watermark’s “Woman Who Made Her Mark” award.

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