The highly anticipated Get Lucky book is launching this Tuesday April 17th . The co-authors are also co-founders of Get Satisfaction. Thor Muller and Lane Becker have an action-packed book tour planned, including invitations to the GE CMO Summit as well as Webvisions Portland and Barcelona.
Get Lucky is a manual for serendipity: what it is, how it works, and how to put it to work for you. The book talks about companies who have launched products as a result of accidental experiments (3M Post-it-notes) or have recognized changes that have opened up new markets that have taken their company to the next paradigm.
Check out the video interview with Thor on Triangulation and learn more about Get Lucky and how Thor and Lane started Get Satisfaction using many of the concepts outlined in the book.