The highly anticipated Get Lucky book is launching this Tuesday April 17th . The co-authors are also co-founders of Get Satisfaction. Thor Muller and Lane Becker have an action-packed book tour planned, including invitations to the GE CMO Summit as well as Webvisions Portland and Barcelona.
Learn more by reading the book’s blog or just go ahead and order it today.
Get Lucky is a manual for serendipity: what it is, how it works, and how to put it to work for you. The book talks about companies who have launched products as a result of accidental experiments (3M Post-it-notes) or have recognized changes that have opened up new markets that have taken their company to the next paradigm.
Check out the video interview with Thor on Triangulation and learn more about Get Lucky and how Thor and Lane started Get Satisfaction using many of the concepts outlined in the book.
Looks to be a promising book, ordering my copy tomorrow. Looking forward to it!
Congrats Thor and Lane! Can’t wait to read it :)
Congratulations, I really want to read it
I just got this in the mail from Amazon and it was gifted to me. The gift message seems to make it sound like I got it from Get Satisfaction. Did I sign up for something? Well, I’d like to say THANK YOU! I’ll dig into it today.
Hi there DQ – we sent copies to our best customers and friends of the company. Glad you like it!
Can’t wait to read this book. In any case, it is ordered.
I love the concept behind the book and am really going to check it out, as I have waited it with anticipation to be realized. The success really equals with just ONE good shot, so am I really prone to believe that if we are able to take the best out of random and interesting things in our daily life, our ability to get that shot is incresing quite a lot! Will share my opinion after Im done with it!
I’ll buy this book it looks very perfect to me. thanks for the information
What I found refreshing about this book is that often in
business we are so focused on deadlines, that we get tunnel vision.
What this book has taught me is to be more observant to
things that cross our path and may open up new opportunities. I
find it helpful not ony in business, but especially in my personal life.