Why Facebook Just Doesn’t Cut It
Social networks have been hailed by many enthusiastic social media marketers as the holy grail of customer acquisition, retention, and revenue growth. But there is a gap between how consumers want to engage with companies on social media, and how those companies are using these social networks.
Consumers need more than just a platform where they passively “like” or “follow” brands. Many seek a more trusted, deeper customer experience—one that encourages greater interaction and makes accurate, trusted information easy to find.
Enter the branded community built exclusively for customers….
Categories: General, Infographics, philosophy, Social CRM
[...] Incyte Group highlighted by Get Satisfaction shows the weakness of Facebook as a way to engage with brands. There is a wide gap between how [...]
by 5 Steps Make Drive More Engagement With Branded Customer Communities Than With Facebook « Snap! on Aug 29, 2012 at 10:11 am
[...] destination. The evidence speaks to the contrary. In this infographic from GetSatisfaction, Why Facebook Just Doesn’t Cut It, they’ve compiled some intriguing analysis that points directly to a business needing to go [...]
by Infographic: Why Facebook Just Doesn't Cut It on Aug 29, 2012 at 10:34 am
[...] Why Facebook Just Doesn’t Cut It- getsatisfaction.com Social networks have been hailed by many enthusiastic social media marketers as the holy grail of customer acquisition, retention, and revenue growth. But there is a gap between how consumers want to engage with companies on social media, and how those companies are using these social networks.Consumers need more than just a platform where they passively “like” or “follow” brands… [...]
by IssueTrak Participates in Annual Back 2 School Project + MORE | WordPress Ticket Theme on Aug 29, 2012 at 12:37 pm
The main issue with facebook and most other social networks is that people go ther for fun and find comercials annoying.
by Nadia Komik on Aug 29, 2012 at 2:45 pm
Hi Nadia – We agree! And that’s what the research pointed out as well. People turn to social networks for personal connections. When they want to make a purchase, they turn to company websites. Thanks for sharing!
by Hanna J on Aug 29, 2012 at 3:37 pm
[...] guys over at Get Satisfaction have posted an interesting infographic on some of the shortcomings of Facebook for user [...]
by Infographic - Does Facebook Really Work? on Aug 30, 2012 at 2:24 am
[...] Get Satisfaction. Customer support image via [...]
by Twitter And Facebook Vs. Branded Communities – Which Is Better For Customer Support? [INFOGRAPHIC] - AllTwitter on Aug 30, 2012 at 3:00 am
The stats make an interesting read. Can I ask, how you would define a branded community? Do you have any good examples?
by Nicola Timmins on Aug 30, 2012 at 3:08 am
Hi Nicola – A branded community is a customer community, curated and managed by your company, which facilitates conversations about your product or service throughout the customer lifecycle — when they first come in contact with you, to when they’re considering making a purchase, to when they’ve been a loyal customer for years (which is, after all, the whole point, right?).
Kiddicare is a great example of a company using a branded community to support their customers while leveraging their feedback for product innovation and marketing purposes. They’ve also implemented our Engage widgets throughout their site and on their product pages, so potential customers can ask questions of the community without leaving the page (and interrupting the e-commerce cycle).
Check out their community, then let us know if you have any more questions: http://community.kiddicare.com/kiddicare?from_gsfn=true
Thanks!
by Hanna J on Aug 30, 2012 at 9:49 am
[...] Why Facebook Just Doesn’t Cut It- getsatisfaction.com Social networks have been hailed by many enthusiastic social media marketers as the holy grail of customer acquisition, retention, and revenue growth. But there is a gap between how consumers want to engage with companies on social media, and how those companies are using these social networks.Consumers need more than just a platform where they passively “like” or “follow” brands… [...]
by Social Business: Unpacking The Value, One Study At A Time + MORE – WordPress Ticketing Plugin | WordPress Ticketing Plugin on Aug 30, 2012 at 9:35 pm
[...] Social networks have been hailed by many enthusiastic social media marketers as the holy grail of customer acquisition, retention, and revenue growth. But there is a gap between how consumers want to engage with companies on social media, and how those companies are using these social networks.Consumers need more than just a platform where they passively “like” or “follow” brands. Many seek a more trusted, deeper customer experience—one that encourages greater interaction and makes accurate, trusted information easy to find.Enter the branded community built exclusively for customers…. By Get Satisfaction. http://bit.ly/TYvikRSource. http://bit.ly/NNZoLj [...]
by Why Facebook Just Doesn’t Cut It | Online-Communities | Scoop.it on Sep 6, 2012 at 2:52 am
[...] Social networks have been hailed by many enthusiastic social media marketers as the holy grail of customer acquisition, retention, and revenue growth. But there is a gap between how consumers want to engage with companies on social media, and how those companies are using these social networks. Consumers need more than just a platform where they passively “like” or “follow” brands. Many seek a more trusted, deeper customer experience—one that encourages greater interaction and makes accurate, trusted information easy to find. Enter the branded community built exclusively for customers…. By Get Satisfaction. http://bit.ly/TYvikR Source. http://bit.ly/NNZoLj [...]
by Why Facebook Just Doesn’t Cut It | Social Media Marketing and Actions | Scoop.it on Sep 6, 2012 at 4:48 am
As per my thoughts, most companies are used social networking site for there add / marketing.
by Rajeshkumar Basani on Sep 10, 2012 at 1:03 am
[...] Social networks have been hailed by many enthusiastic social media marketers as the holy grail of customer acquisition, retention, and revenue growth. But there is a gap between how consumers want to engage with companies on social media, and how those companies are using these social networks. Consumers need more than just a platform where they passively “like” or “follow” brands. Many seek a more trusted, deeper customer experience—one that encourages greater interaction and makes accurate, trusted information easy to find. Enter the branded community built exclusively for customers…. By Get Satisfaction. http://bit.ly/TYvikR Source. http://bit.ly/NNZoLj [...]
by Why Facebook Just Doesn’t Cut It | Social Media, Direct Selling, MLM | Scoop.it on Sep 10, 2012 at 5:59 am
Hi Rajeshkumar – You’re right. Many marketers feel like they need to have a presence on social networks, but many of them don’t know how to monetize that presence. The research shows that for many consumers an online community is the missing link to turn your followers into loyal customers. Let us know if you have any more questions, and we’ll send you the white paper with more information. Thanks!
by Hanna J on Sep 11, 2012 at 3:50 pm
[...] 42.1 percent of consumers would be willing to freely advocate a product or service on a branded community As stated in our earlier coverage, because consumer communities are still in their infancy, it remains to be seen whether they’re really the missing link. In any case, now that customers are equally loud — if not louder — than company messaging and certainly more influential, I think we’ll at least continue to see a resurgence in fair exchange. And a digital community is definitely a nice way to go about that. Check out the infographic full by clicking on the image below, or head over to Get Satisfaction’s blog post here. [...]
by In Agile Marketing, Facebook Just Doesn't Cut It [INFOGRAPHIC] | Conspire: A @Mindjet Publication on Sep 12, 2012 at 2:06 pm
Very informative. fb has pages where companies can leave info + connect, but nothing is better than going directly to a companies website for accurate and quick info.
by DD on Sep 13, 2012 at 3:45 am
Hi DD – That’s exactly what the research proves. Thanks for sharing your input! Check back in soon for the latest in social media marketing news. Thanks!
by Hanna J on Sep 13, 2012 at 4:59 pm
[...] Why Facebook Just Doesn’t Cut It. Share this:TwitterFacebookLike this:LikeBe the first to like this. Bookmark the permalink. [...]
by Why Facebook Just Doesn’t Cut It | PAUL PATTERSON on Sep 13, 2012 at 7:42 pm
That’s really tihkning at a high level
by Marcileide on Sep 17, 2012 at 11:17 am
Thanks Marcileide! We’re really trying to make sense of social media, the way customers are using it, and how companies can leverage it. Check back in for the latest. Thanks!
by Hanna J on Sep 18, 2012 at 10:03 am