• Social Studies Blog. How to succeed in social business.
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    The Impact of Mobile on our Corporate Strategy

    Get Satisfaction Anywhere represents our pursuit to bring the power of relevant social conversations to any online touch point, and mobile touch points are an integral part of that vision. Consistent with this vision, we see Get Satisfaction as A highly connected and flexible platform, which is: Enabling valuable conversations between consumers and businesses of all...
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    Three New Languages Supported – Danish, Finnish, and Norwegian

    We’re happy to announce that you can now setup your Get Satisfaction community to engage in productive conversations with your customers in three new languages – Danish, Finnish, and Norwegian! For plans that include language support, you can now choose one of these new languages when configuring your community.  After purchasing your community, simply go into the Basic Information settings...
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    The Impact of Mobile on our Product Offerings

    I have discussed the way mobile and, more generally, multi-screen interaction has shaped our design process. But beyond interaction design, mobility impacts the type of products we choose to build. Our product roadmap is influenced by whom we serve: Consumers, who use our platform to: Interact with each other and with brands Find answers, provide feedback,...
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    3 Things To Keep In Mind When Dealing With Negativity

    When you work in the social space, one of the first lessons to learn is how to plan for and respond to routine negativity. Regardless of what we’d all like to admit, not every customer is going to be satisfied 100% all of the time, and there will always be a few who are more...
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    The ROI of Social Media

    Social is clearly playing an important role in business. Most marketers agree that social media has added value to brand amplification, yet not everyone is clear on how to track the value of social media  when it comes to impacting revenue. What has not paid off is using social as yet another advertisement channel vs....
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    Don’t just sit on the shoulder of a giant! Here’s how to develop a successful partnership

    This was originally posted by Wendy Lea on VentureBeat. Last month, as Salesforce’s Dreamforce conference took over downtown San Francisco, it was clear that company has mobilized its customers and partners into becoming an army of allies. It’s easy to see that one critical element of the company’s cloud empire has been partnerships, whether it’s with heavy...
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