• Social Studies Blog. How to succeed in social business.
  • Put The Strategy Back In Social Media Marketing

    Get Satisfaction Infographic About Social MediaSocial media is growing up. It may not be a full-fledged, financially independent adult, but it is maturing. No longer can it be written off as a mere play thing for Millenials to use to connect with their friends or marketers to blindly throw money at in hopes that it advances their (poorly defined) goals.

    Along with social media’s maturity comes a better understanding of the tools and strategy businesses can use to drive tangible results. Companies that strategically incorporate social media into all aspects of their organization—instead of the sporadic, ad-hoc implementation we so often see—are much more likely to be achieving quantifiable success.  This is especially true for small businesses, which often don’t have the resources to devote to social media monitoring and marketing campaigns that bigger companies do.

    To learn more about what we mean by strategic vs. ad hoc implementation (and to see the results companies are realizing), check out the infographic below. The download our whitepaper, To Drive More Revenue From Your Social Strategy, Invite Customers to be More Than Just Friends, to learn how you can take your social strategy to the next level.

    There's-More-to-Social-Media-infographic

    Subscribe to the Social Studies blog for the tools to unleash the power of customer conversations.


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    Hanna Johnson

    About Hanna Johnson

    Hanna is the Marketing Manager for Get Satisfaction. She spends her days connecting, educating, and inspiring curiosity in customers online and off. When she's not in the Satisfactory, she's likely on the move, seeking out new sights, flavors, and sounds. She blogs at TheRoadsToRoam.com.

    8 Comments

    1. Interesting Infographic.
      Thanks a lot

      • Hanna J

        Hey Jacob, thank YOU for stopping by the Social Studies Blog. Let us know if you have any questions or would like any more information. Thanks!

    2. This is an excellent infographic. I hope you don’t mind if I bring something to your attention. Social marketing is wholly different than social media marketing. It seems to be a ubiquitous misconception these days. In fact, social marketing started long before the Internet existed.

      Here’s an explanation of the two: http://elainefogel.net/2011/06/27/what-social-marketing-is-not/. Thanks!

      • Hanna J

        Hi Elaine, Thanks so much for bringing up that point! You definitely taught this social media marketer something new today :). You’ll notice I’ve updated the title of the post. Thanks for keeping us honest! ~HJ

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