Social media is growing up. It may not be a full-fledged, financially independent adult, but it is maturing. No longer can it be written off as a mere play thing for Millenials to use to connect with their friends or marketers to blindly throw money at in hopes that it advances their (poorly defined) goals.
Along with social media’s maturity comes a better understanding of the tools and strategy businesses can use to drive tangible results. Companies that strategically incorporate social media into all aspects of their organization—instead of the sporadic, ad-hoc implementation we so often see—are much more likely to be achieving quantifiable success. This is especially true for small businesses, which often don’t have the resources to devote to social media monitoring and marketing campaigns that bigger companies do.
To learn more about what we mean by strategic vs. ad hoc implementation (and to see the results companies are realizing), check out the infographic below. The download our whitepaper, To Drive More Revenue From Your Social Strategy, Invite Customers to be More Than Just Friends, to learn how you can take your social strategy to the next level.