Get Satisfaction launched in 2007 as a consumer website with a mission to create better relationships between companies and their customers. More than 5 years later, our mission has not changed. We still help companies and customers collaborate to answer questions, solve problems, and share ideas. However, we are no longer simply a consumer website. We are also a business application used by companies of all sizes to build better customer relationships.
Today, we’re proud to say that we have thousands of paying customers: companies that find value in having us create community-based customer experiences on their websites, mobile apps, and Facebook pages. We strongly believe that this is a good thing for consumers. It means that more and more companies have adopted our vision of having open, authentic, transparent conversations with their customers. Because we create such a seamless experience, however, we have realized that in many cases end users may not understand who is providing the community and managing their data, Get Satisfaction or our customer.
For example, if a person asks a question in the Sonos community — let’s say his name is John — his email address will be shared with Sonos. We believe that this will allow Sonos to provide a better community experience for John by providing answers that are more specific to who he is and what his needs are. It also allows Sonos to reach out to John directly via email. Get Satisfaction will share John’s email only with the companies that have established the communities that he participates in.
Chief Operating Officer