• Social Studies Blog. How to succeed in social business.
  • Good Business Tools for Good Relationships

    At Get Satisfaction, we believe good relationships make good business. This philosophy is woven through the design of our product, is a core value for our team, and is foundational to our growth as a company.

    Our Company-Customer Pact (a document that has been guiding the company longer than I have!) says it best—“we, customers and companies alike, need to trust the people with whom we do business.”

    Trust is at the heart of every human relationship, and loyal customer relationships have the same requirement.  Citrix Online Services understands the importance of building a business based on trust, which is one of the reasons we work together as a mutual customer and partner.

    Their GoToMeeting product focuses on the human element, bringing people in different locations face-to-face for collaboration, removing the limitations of physical space. This gives us an immediate and flexible connection with customers, partners, and employees in remote offices, facilitating informal work sessions as well as formal presentations.

    These conversations build trust, which then sets the stage for collaboration and mobility (two more values I hold dear).  After all, conversations are richer and more valuable when they factor in the perspectives of a variety of people. In today’s world, the people you want to include in your business conversations may not be in your physical space or even your time zone, but with tools like GoToMeeting, it’s easy to include them as if they were sitting in the same room.

    Get Satisfaction is also a core tool for building collaboration and peer-to-peer connections. We help companies develop trust-based relationships with customers, prospects, and partners by giving them a direct line to people across their organization. This shows them that you value what they have to say, and gives you the benefit of their collective insight (as well as the analytic tools to make sense of it).

    And we help build collaboration internally by breaking down the silos between product, support, marketing and sales to form a united front that revolves around the voice of the customer.

    When your business is centered around people—and your processes, technologies, and systems support that focus—you can really build the trust-based relationships that allow companies to thrive.

    Get Satisfaction and Citrix Online Services understand the importance of trust. It is at the core of our businesses and is something we strive to nurture within our organizations and with our customers. By trusting the people with whom we do business, good relationships are created and good business follows.

    To learn how your company can nurture the trust necessary to succeed, check out the Meeting is Believing commercial featuring me, my dog, Casey, and members of our team!

    ~Wendy Lea, CEO of Get Satisfaction

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    Wendy Lea

    About Wendy Lea

    Wendy Lea is the CEO of Get Satisfaction. Wendy currently serves as an angel investor, strategic advisor and board member for a long list of startup companies. Wendy chairs the board for women’s entrepreneur group Watermark and serves on the board of Silicon Valley Social Venture Capital (SV2.org) and Corporate Visions. She has been recognized as a Top 100 Woman of Influence in Silicon Valley and was awarded the Watermark’s “Woman Who Made Her Mark” award.


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