• Customer-Centric Companies Reap More Value

    Get Satisfaction customer ROI infographicCustomer-centric companies have already discovered the wisdom of bringing the voice of their customers to the middle of product discussions, marketing messages, and sales strategies—and they’ve been reaping the benefits by building products their customers actually want to buy, using messages that resonate, and leveraging brand advocates to create support and marketing content.

    But today’s social customers expect access to these departments anyway, and they expect it to be immediate, transparent, and comprehensive. No pressure.

    The good news is that technology has evolved along with your customers, allowing you to assess and meet their needs, expectations, and preferences. Branded communities bring your customers together for online conversations about your products and services. This connects them to one you and one another, and unites your various business departments around the voice of the customer.

    The business value community creates is evident in departments across your company. Want to know what we mean? Check out the infographic below!

    measure ROI of customer community

    Subscribe to the Social Studies blog for the tools to unleash the power of customer conversations.


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    Hanna Johnson

    About Hanna Johnson

    Hanna is the Marketing Manager for Get Satisfaction. She spends her days connecting, educating, and inspiring curiosity in customers online and off. When she's not in the Satisfactory, she's likely on the move, seeking out new sights, flavors, and sounds. She blogs at TheRoadsToRoam.com.

    2 Comments

    1. “But today’s social customers expect access to these departments anyway, and they expect it to be immediate, transparent, and comprehensive. No pressure.”

      No matter where your customers are they expect you to be, like it or not. The customer service experience has to involve social, voice, chat, online and other channels and each one of them has to work each time. It’s not an easy thing to wrap your corporate culture around; suddenly there is no off-limits.

      • Hanna J

        Hi Saurabh, you are exactly right! The shifting expectations of customers can be a lot for companies to wrap their heads and hands around! We’re just glad there are so many tools and strategies to help. Thanks for sharing!

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