Customer-centric companies have already discovered the wisdom of bringing the voice of their customers to the middle of product discussions, marketing messages, and sales strategies—and they’ve been reaping the benefits by building products their customers actually want to buy, using messages that resonate, and leveraging brand advocates to create support and marketing content.
But today’s social customers expect access to these departments anyway, and they expect it to be immediate, transparent, and comprehensive. No pressure.
The good news is that technology has evolved along with your customers, allowing you to assess and meet their needs, expectations, and preferences. Branded communities bring your customers together for online conversations about your products and services. This connects them to one you and one another, and unites your various business departments around the voice of the customer.