Vantage Leadership has developed a profile of the qualities that separate the top CEOs from the pack. The results are interesting and reinforce what many of us inherently feel—customer-centricity is key to leading a successful business. Or, in their words, top CEOs:
- Create a customer-centric sales model that focuses on what your customers actually want, not what you think they should want
- Maintain an “outside-in” perspective
- Implement the best ideas, regardless of origin
There were other factors identified as important also, like:
- Willing to identify and learn what you don’t know
- Create a culture of learning and innovation
- Learn from the competition
The piece that focuses on bringing customers to the center of your business is the most interesting, innovative part, to us. After all, you can’t make yourself more intelligent, more curious, or more of a visionary…but by opening up your door to what your customers have to say, you become able to tap into their collective intelligence, curiosity, and vision. And you earn their trust and respect in the process.
Running a customer-centric company means making it easy for your customers to reach out and get in contact with anyone at any level of your organization. It means hearing their feedback, responding, acting on it (when appropriate), and closing the loop with them either way. It means understanding that your best ideas are really just a starting point for your customers to react to and collaborate with you around for even better ones.
Launching a customer community is a great starting point for to start transforming your business, but to truly build a more customer-centric business, you need leaders who buy into the vision and can evangelize it for the rest of the company. According to Vantage Leadership, the top CEOs already are. How customer-centric is your company?