Smart companies are wising up to the fact that they need to tap into the opinions and perspectives of their customers in order to stand out from the sensory overload brought on by the Internet era. When approached correctly, customer feedback can help businesses differentiate amongst the competition, bring more innovative products to market, and build deeper relationships with their customers.
So what is the correct approach to customer feedback, and how can you adopt it?
How does your company collect customer feedback? And what do you do with it once you have it? Let us know in the comments section!