The word of the week is social, as I head to Atlanta with our CEO, Wendy Lea, for Social Media Today’s Social Shake Up! Social Media Today is bringing together people from across the country for a conversation and (more importantly) a celebration of the way social media practitioners are transforming their organizations by creating new ways to connect people within and outside the enterprise.
Wendy will be speaking on a panel and moderating another (details below) and meeting our customers and fellow socializers to learn how they’re using social and community and the capabilities they’d like to see from these technologies in the future. I’ll be manning our booth, connecting offline with the peers I regularly chat with online, and cramming in as many great sessions as possible. Come by and check us out if you’re at the Social Shake Up! We’d love to meet you in person and discuss the way community and social media work together to form a complete social strategy for a more connected business.
Monday, September 16th, 10:30 to 11:30 AM
Even social veterans will admit they’re still forging new territory with campaign strategies, tactics, and even new platform trials. The history of social marketing is still being written and with it, everyone bears the scars of something that flopped (or worse!). What is the right balance to strike when you’re fine-tuning the precise mix of tuning in to your customers, taking a risk, and falling on your sword when one of those risks backfires? Welcome to the world of social media marketing, where the neon sign still blinks: BETA.
Ted Shelton, Vice President of Customer Solutions Practice at Cognizant Business Consulting, will be moderating this panel with Wendy; Jason Bartlett, Vice President of Global Social Marketing at Xerox; Andrew Bowins, Senior Vice President of External Communications at MasterCard; Sara Roberts, President and CEO of Roberts Golden; and audience moderator, Laura Bellinger, Strategic Communications Consultant at CDC.
Tuesday, September 17th, 3:15 to 4:15 PM
The Internet has re-imagined the possibilities for supporting your customers, but so many companies are still falling flat. Join us to learn the ways customers want to be cared for online, and the tools available to help your company get there.
Wendy will be moderating this panel with Carol Borghesi, Curstomer first Culture; Kristine Espindola, Director of KM & Social Customer Support at T-Mobile; Dan Gingiss, Director of Digital Customer Experience/Social Media at Discover Financial Services; and audience moderator, Alan Rosenblatt, Partner at Turner Strategies.