Earlier today an article came out in the Huffington Post from Vala Afshar, Chief Marketing Officer of Extreme Networks (Twitter: @ValaAfshar), previewing the results from our brand new survey on community market trends
“Online communities are growing in popularity as companies increasingly rely on them for social customer support and service, marketing, sales, and product development. Communities are a vital element of the social business, enriching the customer experience and enabling co-creation of customer value.”
Read more about the 6 Qualities of Great Online Customer Communities in the Huffington Post.
Stay tuned for a lot more detail about the findings from our survey in the coming weeks! In the meantime, this article and infographic will get you started!
Subscribe to the Social Studies blog for the tools to unleash the power of customer conversations.