May 9, 2008

Birth of a Bag

A diaper bag. They asked Timbuk2 for it. Repeatedly.

The first diaper-bag query started eight months ago, and since then, there have been a lot of new conversations on Get Satisfaction imploring Timbuk2 to cater to the mommy (and daddy) crowd.

Should Timbuk2 branch away from the messenger bag market? Over the past few years, they appear to have made their brand even stronger by getting back to the basics. And that means messenger bags. This strategy has been very successful. Their customer community has grown to include tons of new customers. But some of those new customers apparently want a diaper bag.

Obviously, you don’t want to lose your legacy customers. Then again, some of Timbuk2’s legacy customers may fall into the used to be a bike messenger category. Surely some of them now identify solidly with the raising a little bike messenger demographic. They want diaper bags, too.

I’m not sure if Timbuk2 resisted the idea of making a diaper bag. But, they definitely did think about diaper bags in the last eight months. At one point, one of their employees even offered up her own Diaper Bag Hack Kit, a how-to for turning a regular Timbuk2 bag into a baby-accessory tote bag. Perfect gift for a baby shower.

The clamor from their customers apparently made a difference. Last week, Timbuk2 gave a sneak peek at their diaper-bag prototype. Yep, they’re building it.

But watch out, Timbuk2. As of yesterday, you’ve got a new request from your customers. A doggie bag.

Woof.

By Eric Suesz | Posted in customer service, community, design | Comments (2)
May 1, 2008

Comcast Cares. No, Really.

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Comcast, who hasn’t exactly had a great public image in the last few years, appears to be slowly changing that.

When Comcast showed up on Get Satisfaction, they had a lot of complainers. Hell hath no fury like an Internet junkie scorned. Boy, there were some angry folks.

But then, someone from Comcast stepped in and said, we hear you and we’d like to help make it better. And they keep on saying that.

If you haven’t read about him, Frank Eliason is the man at Comcast who seems to be spearheading this new approach. He swoops in on conversations on Get Satisfaction and offers to help fix problems. Plus, he’s set up a Twitter account (follow him!) as an additional way to monitor and respond to Comcast customers who are broadcasting their cable and Internet frustrations on Twitter.

That Twitter/Get Satisfaction combo seems to be working pretty well, as evidenced by this conclusion from a Get Satisfaction user today:

Wow, I stepped out for two hours and by the time I got back I had 3 voicemails from Comcast — from Corporate HQ in Philadelphia, from the California Executive office, from the local office here. An hour later I had the Comcast tech out here, he removed the trap outside, on the street just as I expected, then phoned in to close my order and enable the boxes again. I’m all settled now.

Learnings:

- Get Satisfaction works. Publicity is powerful.
- Comcast listens, kudos to them (including @comcastcares on Twitter)
- The execs and techs involved in such elevated customer care are doing a wonderful job, but it’s like putting out lots of little fires. I think at one point it will rise to the level that will convince Comcast to invest more ( a LOT more) in training their support troops so that there would not be fires to put out in the first place.
- Oh, have I mentioned that Get Satisfaction works? :-)

After reading that today, I feel like I need to give a tip of the Get Satisfaction community manager’s hat to Frank Eliason for pushing for the kind of consumer change that everyone wants and needs. Keep it up, and I bet you’ll be seeing more customer outbursts like that one.

By Eric Suesz | Posted in customer service, community, reputation, Satisfaction, delight | Comments (0)
April 17, 2008

Web 2.0 Conference: We’re Speaking

Web 2.0 is next week. We will be there. You bet we will. In fact, we’ve got a bunch of speaking engagements lined up. Come visit us as we expound on these topics:

Start-up funding: Thor speaks in a workshop setting with Rob Hayes (First Round Capital), Jeff Clavier (Softtech VC), and Ted Rheingold (Dogster/Catster) about getting early funding for your start-up venture. The official title: Starting Up: Strategies for Financing & Growing Your Web 2.0 Startup. Topics will include financing, marketing, team, revenue models, and managing all the other hats every startup entrepreneur needs to wear. Start it up on Tuesday! 9 a.m. (Moscone West 2022)

Data portability: Leslie will be talking about user interface and data portability. In an as-yet-untitled roundtable, the focus will be on hopping from one social network to another. What can we do to make that easier? How should these kinds of interfaces be designed so that users can clearly understand how all this passing-through and jumping over works? Get on that UI on Wednesday! 10:50 a.m.

Community Management: Amy will be whispering into the ears of trolls. Not the kind that you may have read about in fairy-tale books, but the more destructive kind who try to disrupt, grief, and kill online communites. Come learn some strategies for dealing with that guy on your Web site who seems to have a wealth of time on his hands and a whole lot of ire to share with the world. Trolls on Wednesday! 1:30 - 2:20 p.m. [Note: This one is part of Web 2.0pen — a free event (you can register for a free pass).]

Customer Service: Thor and Lane’s Customer Service is the New Marketing presentation is for those folks who are into fanatical devotion. No, not the religious kind; the kind that people feel toward their favorite companies and products. If your organization needs to get religion and fix your customer service problems, get thee to a seat early for this one. Customer Care Thursday! 2:40 - 3:30 p.m.

OAuth: Scott’s The How of OAuth will get you up and running with OAuth. What is it? How does it work? How do you get started? Scott shows you why it’s not the big wrestling match you might think, provided you take a simple, measured, Zen-like approach. OAuth on Friday! 2:40 - 3:30 p.m.

… More Web 2.0 news as it happens.

By Eric Suesz | Posted in customer service, community, Tips and tricks, conferences, appearances, development | Comments (0)
April 9, 2008

Extending the Conversation on Get Satisfaction

Walk into a room with eight people having a conversation, and you’re bound to notice a number of extra details — the mood of the room, for example. We’re trying to capture these kinds of details and display them on Get Satisfaction so everyone can see what’s happening around the discussion. This week, we made new strides on this front by releasing a new version of the topic page.

The topic page is where all the conversation happens, and this new one has a number of notable improvements:

Sharing: Know any helpful people? We’re betting you do, so we’ve made it easier to share topics, either by sending an e-mail to someone about the topic, or by sharing it through other social networks like Twitter, Facebook, and Digg. This is a great way for both users of our site and employees to quickly share a topic with colleagues or friends — or anyone who might be able to contribute to the conversation.

Status: You can now see when a topic has been “answered” or “solved.” Both users and companies can indicate when they think this has happened, and the status sits at the top of the page. It’s a great way to get a feel for what’s already happened (and what to expect for the future of the conversation) when you land on a topic page.

Best answers: We’ve taken away the ability to mark a reply someone has made as “useful.” Instead, we’re letting people indicate which replies they think are the best, and those “best answers” get pushed to the top of the page. It’s a lightweight ranking system that also serves to put the most popular solution right under the problem being discussed. Not everyone will agree on the “best answer” to a particular question, but this is a great way to find the answer that seems to work for most people, while still allowing for disagreement on the finer details.

Mood: One of our favorite aspects of Get Satisfaction is emotion. We love emoting. Now, when you see a topic page, you’ll see the mood of the room displayed as a bar chart made up of the emoticon-like faces you’ve grown accustomed to. It’s a fun aspect of Get Satisfaction that we’ve extended to help gauge the mood of the room. We’re into fun.

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Comments: In any group conversation, you hear a lot of one-liners, asides, and remarks about things other people say. These short snippets of conversation are generally aimed at one person, and they’re often not intended to be given the same weight as a formal reply. To capture that aspect of group conversation, we’ve added comments. These are short text responses you can use to indicate encouragement, praise, criticism — or plain old hooting and hollering. Again, this is a way to add emotion, but without using emoticons.

Beyond all of this, there are a number of smaller changes that you may or may not notice, depending on how much time you have already spent browsing Get Satisfaction. The layout is much clearer and easier to read based on a lot of design work from our crack team. We’ve added some new stats so you can see how many people are participating and what they think of the ideas being discussed. The list goes on, but you can see how it all works by visiting this conversation on Get Satisfaction.

While you’re there, tell us what you think.

By Eric Suesz | Posted in community, appearances, design, development, Satisfaction | Comments (1)
March 30, 2008

MyStarbucksIdea.com: A Half-Full Idea

The big news this past week in Web 2.0 world: Starbucks dipped its toe into the pool where community and customers converge.

They launched a new Web site, MyStarbucksIdea. It’s essentially a Dell IdeaStorm clone designed to get feedback from customers. Give us your ideas on how to improve Starbucks, they say. Sounds fairly straightfoward, but there is monumental disagreement as to whether this idea is good, bad, or somewhere in between.

Is it merely a virtual suggestion box with voting? That’s the take of many people on Jim Romenesko’s StarbuckGossip.com, a site that’s always been critical of the company. “MyStarbucksIdea.com was clearly inspired by my site, which was created nearly four years ago to move barista/customer conversations to the Web,” Romenesko tells the Seattle Times. “My site will continue to thrive because it’s an authentic reflection of how customers and employees feel about the company. MyStarbucksIdea.com, on the other hand, is clearly a corporate propaganda site.”

He’s right about one thing. It’s missing the big detail that marks a true community: authenticity.

The way I see it, the site looks like a collection of possible improvements their marketing department already knew their customers wanted. Give us free Wi-Fi. Stop selling those warmed-over breakfast sandwiches and start serving something healthy like fruit. Give me a free cup of coffee on my birthday. I bet they’ve heard nearly all of these ideas before. I can’t help but imagine their marketing department sitting in a massive room scribbling out a giant flow-chart bracket on a whiteboard — their own version of March Madness.

But, it may be unduly harsh to call it propaganda. Yes, it’s censored and filtered, and yes, it’s wearing a grass-roots disguise, but it is doing one thing right: involving customers in conversations about Starbucks’ products. Whether you love or hate Starbucks, I think they deserve some credit for this relatively bold step. They need to lose their impulse to control the conversation if they want to be seen as legitimately caring about what their customers have to say, but it is a step in the right direction.

I’m betting that Starbuck’s new foray into customer feedback is an idea that nearly every media-savvy Forbes 500 executive will be pondering this week. If this idea gets co-opted and adopted by others, here’s hoping they get the other half right — the true community involvement — and not just ladle in an extra helping of marketing.

Starbucks is on Get Satisfaction.]

By Eric Suesz | Posted in customer service, community, reputation, Branding | Comments (7)
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