
Netflix has suddenly decided to eliminate their very popular “Profiles” feature. Many families use this feature to set up separate profiles for each family member. It’s a convenient way for each person in a household to set up their own DVD queue. By many people’s estimation, it’s the one thing that sets Netflix apart from their arch-rival, Blockbuster.
The change won’t go into effect until September 1st, but it’s already starting a swell of outrage across the Internet. I suppose there is still time for Netflix to come clean and provide a better answer than this one:
Why? While it may be disappointing to see this feature go away, this change will help us to continue to improve the Netflix website for all our customers.
That’s not much of an explanation. Okay, let’s be frank: It’s not in any way an explanation. How will taking away this service “improve” things for customers?
The discussion on Get Satisfaction started rolling tonight, and it’s building. In a matter of hours, a topic started on our site has grown quickly, and my guess is that it will keep on growing until Netflix’s customers can get a suitable explanation or response from the company.
When we see customer interest or outrage that explodes like this, we work to get the company connected so they can respond. That’s not always possible, particularly when the company in question hasn’t yet joined Get Satisfaction. I have attempted to contact Netflix in the past, but they haven’t been responsive to me. I’m going to put my head down and reach out to them again. And I encourage everyone else to do the same.
What’s your opinion about the Profiles feature on Netflix? Love it? Never used it? Can’t understand why it would be taken away? Weigh in and let’s reach out and get some answers from the folks at Netflix.
[Netflix is on Get Satisfaction.]




