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  • Customer Conversations are Key to your Business

    Customer Conversations are Key to your Business

    This post is part of the Deep Thoughts at Dreamforce Series of candid interviews with customer experience thought leaders. You can view the other videos in the series here. “Strategy that involves common sense is nearly impossible for large companies to do,” said consultant Dr. Natalie Petouhoff (@DrNatalie) of companies that claim to be customer-centric yet fail…

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    You Have No Choice But to Market through Conversation

    You Have No Choice But to Market through Conversation

    This post is part of the Deep Thoughts at Dreamforce Series of candid interviews with customer experience thought leaders. You can view the other videos in the series here. “It’s not that customers’ expectations have changed, but that their expectations of having their expectations met have changed,” said Michael Fauscette, Group VP of the Software Business…

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