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  • You Have No Choice But to Market through Conversation

    You Have No Choice But to Market through Conversation

    This post is part of the Deep Thoughts at Dreamforce Series of candid interviews with customer experience thought leaders. You can view the other videos in the series here. “It’s not that customers’ expectations have changed, but that their expectations of having their expectations met have changed,” said Michael Fauscette, Group VP of the Software Business…

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    Don’t Confuse Business Popularity with Influence

    Don’t Confuse Business Popularity with Influence

    “Customer experience is a collection of memories. What you want to do to build a remarkable company is to hire and keep memorable people, train them, give them the best tools, and then empower them to delight,” said Vala Afshar, Chief Marketing Officer for Extreme Networks. Afshar runs marketing now, but his previous ten years…

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