• Social Studies Blog. How to succeed in social business.
  • How Hootsuite Used Customer Community to Build its Brand Advocacy Program

    Date: 5 November 2014 Time: 11am-12pm (warm up starting at 10:30am) PST Guest: Jeanette Gibson, VP Community and Customer Experience http://bit.ly/IQ-hootsuite-gs Who wouldn’t want the kind of spectacular growth that social media platform provider Hootsuite is experiencing? In the last year alone, Hootsuite has grown from 7 to more than 10 million users. What’s the…

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    How Customer-Facing Teams Can Make the Shift from ‘Order Taker’ to ‘Market Maker’

    How Customer-Facing Teams Can Make the Shift from  ‘Order Taker’ to ‘Market Maker’

    These days, marketing experts are expected to be tech savvy. Modern technology has created “black holes” when it comes to creating effective marketing strategies and making      business decisions that actually achieve goals. A brand new book, The Mindful Marketer:  how to stay present and profitable in a data-driven world has recently released to help…

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