• Social Studies Blog. How to succeed in social business.
  • The Customer-Company Revolution Started a Long Time Ago

    The Customer-Company Revolution Started a Long Time Ago

    Over the last five years, we’ve written a lot about the importance of creating a customer-centric business. Why? Because customer collaboration leads to good things like a stronger brand, better products, and (the holy grail of marketing in the social age) happier customers. Nowadays, it seems that more and more software vendors (*cough* Salesforce.com *cough*)…

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    Introducing Get Satisfaction Labs For Developers & Community Managers

    Introducing Get Satisfaction Labs For Developers & Community Managers

    Today we’re launching Get Satisfaction Labs, a playground for developers and community managers. Labs is a Developer’s Playground! Get Satisfaction has an open API, so there’s a lot developers can build on top of our platform. With GS Labs, we’ve consolidated all the great apps that developers out there in the wild have built to…

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    I Learned Everything I Need to Know about Online Customer Engagement in Kindergarten

    I Learned Everything I Need to Know about Online Customer Engagement in Kindergarten

    Remember when social media was brand new? When you added everyone who wanted to be your friend on MySpace, you didn’t have to worry about your bosses (much less your parents) snooping on you, and you actually accessed it all from your desktop (you know, a computer that doesn’t move). Ahhhh the good ole days….

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    Six Ways to Attract a Fanatical Brand Following

    Six Ways to Attract a Fanatical Brand Following

    In the age of social everything, word-of-mouth love from your customers is the best marketing you can ask for. Creating that kind of authentic, organic love between customers and brand can feel like a complex chemistry problem, but some companies are just.so.good.at it. You know who we mean—those companies whose customers rave about them, seek…

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