• Social Studies Blog. How to succeed in social business.
  • Customer Communities: Yesteryear’s Forums Are All Grown Up

    Customer Communities: Yesteryear’s Forums Are All Grown Up

    There was a time in the not too distant past when you could show your customers how responsive, engaged, and “with the times” you were by providing them with a forum. These forums had drawbacks—they were hard to search and navigate, and often more resembled stream of consciousness rambling than structured conversation—but they were still…

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    Drowning in Survey Responses? (There’s a Better Way!) — #CMcartoon

    Drowning in Survey Responses? (There’s a Better Way!) — #CMcartoon

    You have options when it comes to getting inside the minds of your customers. You can send a survey, hire a detective, ask a mind reader, etc. But if you’ve learned anything from the adoption of all things social, it’s that your customers are already out there having conversations about your brand, products, and services….

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    Get Satisfaction Customer Success Summit!

    Get Satisfaction Customer Success Summit!

    Calling all community managers, thought leaders, and business stakeholders! We have exciting news around here—we’re hosting our very first customer conference! This conference has something for everyone interested in the business of community—whether you manage a branded customer community as a part of your day-to-day, you’re a super busy support or product manager, just beginning…

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    Social Media Ads Are NOT Customer Engagement — #CMcartoon

    Social Media Ads Are NOT Customer Engagement — #CMcartoon

    Ahh the quest to leverage social networks for revenue growth and customer acquisition. Few new technologies have been as promising for marketers in recent years than social media…and few have been as frustrating. It’s been a bit tough for us to collectively get our minds around—yes, people clearly want to form connections on social networks,…

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    Customer Communities Drive Cross-Departmental Value — #CMcartoon

    Customer Communities Drive Cross-Departmental Value — #CMcartoon

    If you pay any attention at all to the business press, you’ve probably soaked in some advice about “smashing your business silos” for maximum productivity, innovation, and to meet the needs and expectations of the new “social customer.” Don’t go all Office Space on us just yet. Today’s social customer has disrupted business as usual—she…

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