• An Evening of Great Conversation at the Satisfactory

    An Evening of Great Conversation at the Satisfactory

    Last night, we hosted our first in series of Get Satisfaction meet-ups in the penthouse of the Hamm’s Brewery Building overlooking San Francisco. It was a great opportunity to socialize and have some lively conversations with Get Satisfaction customers, some prospective customers, and local community advocates and experts (join us in the community to continue…

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    Community Managers are the Superheroes of Customer-obsessed Businesses

    Community Managers are the Superheroes of Customer-obsessed Businesses

    On Community Manager Appreciation Day last month, we discussed how Community Managers are the superheroes of their organizations. The reasons for this were obvious — their diplomacy, tact, judgment, and responsibility to both their customers and brand are unparalleled. But then last week we attended the CMX Summit in San Francisco, and our respect and…

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    Individuals’ Self-Interest (Not Company-Interest) Governs Purchase Decisions

    Individuals’ Self-Interest (Not Company-Interest) Governs Purchase Decisions

    Five years ago Paul Greenberg, President of The 56 Group, learned a powerful business lesson from a customer. “The first thing you’re going to deal with at a company is always the politics,” said Greenberg quoting the customer who was working at a very large enterprise. “Every person you’re ever going to meet is going…

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