• Social Studies Blog. How to succeed in social business.
  • The 2nd Generation Of Social Is Here: 4 Social Customer Segments To Watch

    The 2nd Generation Of Social Is Here: 4 Social Customer Segments To Watch

    If you’ve been paying attention to the commentary about social networks lately, you’ve probably noticed a shift in the conversation. The dialogue—which previously was limited to growing Fans, Followers, and building a creative presence on social sites—has evolved into a conversation about driving real engagement and measurable business value. To us, this shift is indicative…

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    The Impact of Mobile on our Technology

    Over the last couple of years, software companies and online brands have had to make decisions about how to provide rich experiences for users on tablets and smartphones. Much has been said about the tradeoffs between platform-specific apps versus browser-based web apps (including recent reflections by Mark Zuckerberg on Facebook’s position against HTML5-based mobile apps)….

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    Riding The Social Wave To Achieve Quantifiable Results: My Take on DF12

    Riding The Social Wave To Achieve Quantifiable Results: My Take on DF12

    The first Dreamforce I attended was in 2004, and it’s amazing how much the landscape has changed since then! The conversation is no longer just about “Social” as a coverall buzzword; now Benioff and other great presenters at DF12 are talking about how to use social technologies in multiple departments to achieve specific goals using…

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