Tag Archives: customer community

5 Common Factors in Companies with Thriving Communities

The Get Satisfaction office (the Satisfactory, our home base) is home to seven years of experience working with companies to build awesome customer communities. This expertise guides us in the art of community building. It provides us with insight into the types of companies that are going to thrive with community…as well as those that...
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The Customer Support Black Hole

This cartoon is the fifth and final in our series of Community Management cartoons  we posted all week. Revisit the first, second, third, and fourth here!  Who are we kidding? Treating each support request as a one-off conversation is a waste of time, money, and customer goodwill. Yes, there are some questions that require a...
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The Virtual Moat (is Dead)

In the days of old when knights were bold the land was uncontended A customer was ignored, a tweet of discord and customer communities were invented. Yes – extremely corny, but maybe I have your attention. A digital barrier or “Virtual moat” is a modern construct created for the Social Web, like a firewall, it...
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Customer Community is the Dreamforce Darling!

Dreamforce is up, running, and off to a banging start! The community theme is strong this year, with sessions like “Why Communities are the New CRM — The New Rules of Customer Engagement,” “ Service Communities: Delight Customers & Build Lasting Relationships,” and “This is Not Your Father’s Call Center: Communities as your New Tier...
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Welcome to the Post-Social World

I’ve been talking a lot lately about the post-social realities of the web today and the impact this has had on how businesses go to market … in particular how they develop relationships with their customers online. To understand how and why community is such an important part of our new reality, it helps to...
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