Tag Archives: customer loyalty

The 2012 ‘Love Your Customers’ Awards #smw

After last month’s Community Manager Appreciation Day party and the release of our insights survey, we decided to keep the celebration going – and just in time for Valentine’s Day (and Social Media Week)! Presenting: The Love Your Customers awards celebrate daring feats of customer empowerment and support, the awards recognize companies and individuals for...
Read More »

It’s Not Me, It’s You: Consumers Breaking Up With Brands

The dark side of Valentine’s: Why are consumers breaking up with brands? According to an ExactTarget study (download the white paper), 77% of US online consumers admit they’ve become more cautious about giving companies their email address. Now, popular brands are wondering if social media is the way to a customer’s heart. But before companies...
Read More »

The Age of the Customer

Forrester has just released an independent report on competitive strategy in the age of the customer. Excerpt: “Empowered customers are disrupting every industry; competitive barriers like manufacturing strength, distribution power, and information mastery can’t save you. In this age of the customer, the only sustainable competitive advantage is knowledge of and engagement with customers. The...
Read More »

Infographic: What Makes People Want to Follow a Brand?

Without a doubt, a positive online brand experience creates loyal customers. As several studies have discovered, the majority of consumers who engage with a brand in the digital space – whether by participating in a contest or by ‘liking’ a brand on Facebook – tend to not only purchase the products, but also make recommendations...
Read More »

Brands That Do Customer Service the Right Way

We’ve looked at the price of bad customer service, customer relations fiascoes, the fastest ways to lose customers and even what makes good customer service. Temkin asked 6,000 US consumers to rate their interactions with different brands and how they feel about their favorite (and least favorite) companies. Amazon at the top (again!). Subscribe to...
Read More »
Scroll To Top