Tag Archives: facebook

Facebook Marketing: It’s “Complicated”…Or Is It?

Ahhh Facebook marketing—one of my favorite “complicated” subjects of conversation. On the one hand, the great marketing gurus will tell you, you have to do it. If you don’t have a presence on Facebook, you’re losing out to your competition, plain and simple. On the other hand, the fact that increasing likes, fans, and followers...
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Our Facebook App is New and Improved!

We’re very excited to announce several great improvements to our Facebook application that are available as of today. These product updates include enhancements to help drive quicker resolution, support for single sign-on, and improvements to the user experience. Drive Quicker Resolution by Collecting Additional Data Get Satisfaction has always been designed to help drive resolution and outcomes (rather...
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Why Facebook Just Doesn’t Cut It

Social networks have been hailed by many enthusiastic social media marketers as the holy grail of customer acquisition, retention, and revenue growth. But there is a gap between how consumers want to engage with companies on social media, and how those companies are using these social networks. Consumers need more than just a platform where...
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How Facebook, Twitter and Get Satisfaction Open Minds by Adding Constraints

Last month, we published an excerpt from the first chapter of the upcoming book from our co-founders Thor Muller and Lane Becker, Get Lucky: How to Put Planned Serendipity to Work for You and Your Business. This week we feature a portion of chapter 6, on the Skill of Activation. Don’t miss their book signing...
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It’s Not Me, It’s You: Consumers Breaking Up With Brands

The dark side of Valentine’s: Why are consumers breaking up with brands? According to an ExactTarget study (download the white paper), 77% of US online consumers admit they’ve become more cautious about giving companies their email address. Now, popular brands are wondering if social media is the way to a customer’s heart. But before companies...
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