Tag Archives: marketing

Your Support Community is Also Your Best Marketing Audience

Here at ServiceRocket, we’ve found a hands-on, ear-to-the-ground approach to marketing is the best way to generate positive relationships with customers. The weight of marketing our brand is shared, not only amongst our marketing team, but with every member of our company. From engineering to support, training to licensing—it’s a task we all own. There...
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How Facebook, Twitter and Get Satisfaction Open Minds by Adding Constraints

Last month, we published an excerpt from the first chapter of the upcoming book from our co-founders Thor Muller and Lane Becker, Get Lucky: How to Put Planned Serendipity to Work for You and Your Business. This week we feature a portion of chapter 6, on the Skill of Activation. Don’t miss their book signing...
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Infographic: What Makes People Want to Follow a Brand?

Without a doubt, a positive online brand experience creates loyal customers. As several studies have discovered, the majority of consumers who engage with a brand in the digital space – whether by participating in a contest or by ‘liking’ a brand on Facebook – tend to not only purchase the products, but also make recommendations...
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VolunteerMatch Community Launches!

Please welcome one of our newest communities: VolunteerMatch! VolunteerMatch (volunteermatch.org) strengthens communities by making it easier for good people and good causes to connect. They offer a variety of online services to support a community of nonprofit, volunteer and business leaders committed to civic engagement. The popular service welcomes millions of visitors a year and...
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Brands That Do Customer Service the Right Way

We’ve looked at the price of bad customer service, customer relations fiascoes, the fastest ways to lose customers and even what makes good customer service. Temkin asked 6,000 US consumers to rate their interactions with different brands and how they feel about their favorite (and least favorite) companies. Amazon at the top (again!). Subscribe to...
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