Tag Archives: Social CRM

Surviving the Social Haze

Since I recently hit a milestone in my tenure at Get Satisfaction, I’ve been reflecting on the last five years I’ve been here. Of course, this also means thinking about how much things have changed and — as the axiom goes — how much they have stayed the same. I wanted to share a few...
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Community Engagement Is Core To Social Business Strategy

This week, Salesforce announced a new collaboration service that blew up CRM and technology news outlets alike.  The service is an extension of Chatter, Salesforce’s enterprise social network for collaboration. These Chatter Communities make it possible to bring partners and customers into the conversation by extending Chatter beyond a company’s walls. You might be thinking,...
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Get Satisfaction Engage: Social Conversations, Anywhere Your Customers Are

Over the past year, we’ve been heads down at The Satisfactory listening, learning, and creating our next big move in this hyperactive “social-everything” marketplace. From the early days of Get Satisfaction, we’ve been consistent and deliberate with our “outside in/ everywhere” strategy. We knew customers wanted (and are now demanding) an open and transparent place...
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How Facebook, Twitter and Get Satisfaction Open Minds by Adding Constraints

Last month, we published an excerpt from the first chapter of the upcoming book from our co-founders Thor Muller and Lane Becker, Get Lucky: How to Put Planned Serendipity to Work for You and Your Business. This week we feature a portion of chapter 6, on the Skill of Activation. Don’t miss their book signing...
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The 2012 ‘Love Your Customers’ Awards #smw

After last month’s Community Manager Appreciation Day party and the release of our insights survey, we decided to keep the celebration going – and just in time for Valentine’s Day (and Social Media Week)! Presenting: The Love Your Customers awards celebrate daring feats of customer empowerment and support, the awards recognize companies and individuals for...
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